Baidu’s global market share drops nearly 8%
Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research.
global
Anatomy of a crisis: Nestlé’s Maggi noodles banned in India
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, looks at how the situation developed, and how Nestlé reacted and managed … [Read more…]
Abandoned basket rates increase in 2015 for UK retailers
There has been an increase in the number of people abandoning their online shopping basket without completing their purchase, compared to the same 4 month period in 2014.
Clinique runs global #FaceForward campaign on Tumblr
Iconic beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward.
Government debuts £10m Internet of Things competition for UK cities
UK cities and businesses are being encouraged to apply for a £10m fund in a competition to use connected technology to boost their local area, such as environmental improvements, economic opportunities, and more efficient transport, healthcare and energy.
Global Facebook ad prices: Oslo most expensive
Monaco, London and Paris may be the most costly European capitals to buy property, but Norwegian city Oslo is the most expensive place to buy Facebook advertising, followed by the Vatican City, Helsinki and Berlin, according to new research.
240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks
What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands.
Audi runs vertical video ad for mobile viewing
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens.
NME gets more social as magazine goes free
Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms.
Economist dishes out free insect ice cream in marketing stunt
The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects.