This year’s Black Friday was a real eye-opener to the fact that so many consumers are now abandoning the high-street and moving online during the big ticket sales events, to grab themselves a bargain without getting caught up in the crush that saw shoppers fighting over TVs in the aisles of supermarkets last year. With … [Read more…]
Nine months on from Google’s ‘mobilegeddon’, marketers are adjusting to a world where more searches are conducted on smartphones than PCs. As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including Facebook opening up posts to search, Google and Twitter’s reunion and the … [Read more…]
Nir Debbi, co-founder and CMO at Global-e, the cross-border e-commerce specialists, offers advice to online retailers on how to capitalise upon the fast-growing cross-border e-commerce market.
With traditional banks adopting digital services and digital-only providers, like Atom and Fidor, pressuring the big players, who will win the battle of the banks in 2016? John Rakowski, director of technology strategy at AppDynamics, argues that, as consumers start to engage with their banks mostly via apps and online services, organisations will have to … [Read more…]
The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo.
Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech – such as TVs or smartphones – when they sit down to eat, according to new research.
Shopper traffic on Black Friday could be down as much as 4% year on year, according to new research.
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the week below…
While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research.
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.