WhatApp most popular in Latin America
WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research.
global
#Techfugees looks for digital solutions to global refugee crisis
A new initiative looking for digital solutions for the global refugee crisis is calling on tech firm to submit their ideas, ahead of a conference at 10 Downing Street this week.
Facebook revamps likes with ‘Reactions’ global launch
Facebook has finally updated its ‘like’ button with a series of emojis dubbed ‘reactions, which are being rolled out gloablly this week.
Amazon shares plunge despite doubling profits
Amazon shares have fallen 12% in after-hours trading as quarterly results missed Wall Street expectations, despite getting twice as much profit.
Is Crowdfunding the new Seed-Funding?
A new series of reports, published this week, reveals that Kickstarter-style rewards crowdfunding is now a global phenomenon providing seed-funding to entrepreneurs across 222 countries and creating an unprecedented ongoing wave of innovation.
Eyeota gets $7m funding boost for local audience data
Local audience data firm Eyeota, the global leader for local audience data, announced today that it has raised US$7 million in Series A funding.
Mobile trends: 90% of mobile time spent using apps [Infographic]
People now spend on average over 3.5 hours a day using our mobile devices, making them the most important screen in our lives for content and the most valuable one for advertisers, according to new research.
New tool helps publishers ‘re-engage’ with adblockers
Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.
Guest comment: What will be the next channel in the spotlight for mobile marketing?
Mobile marketing looks set to dominate 2016, with an estimated 46% of the global population predicted to own a smartphone by the year’s end. Jon Williams at Teradata argues that mobile now shapes every form of communication and marketers must always think about how their campaign can be amplified as a result.
37% of mobile users blocking ads (and another 42% could follow)
Over one third (37%) of mobile users are already using some form of adblocking software, with a further 42% considering using them, according to new research.