Stripe announces Atlas in game-changer for global start-up community
The software payment platform for building an internet business, Stripe, launched a new global platform that removes barriers to entry for Start-Ups.
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Customer data ‘to drive the majority of sales decisions by 2020’
As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information.
Google axes all search ads on right hand side
Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices.
4 new priorities for the chief marketing officer in 2016
CMOs need to embrace “creative disruption” to build brand loyalty, according to new research looking into the top areas of focus for CMOs in 2016.
New Scientist showcases future tech in first live event
Magazine New Scientist is launching a four-day festival exploring how science, technology and engineering drive the economy, culture and improve lives.
Ad blocking trends: Global publishers find solutions by engaging readers directly
As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice.
Global social media trends: 93% of adults have social media account [INFOGRAPHIC]
Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research.
Top mobile video tips: The route to improved brand engagement
With mobile video coming firmly to marketers’ attention as the format gains saliency, many will be considering both how (and why) they should exploit the technology to convey advertisements and brand messaging to audiences on their handheld device. Will Proops, Global Head of Revenue at Axonix looks at how mobile video can provide brands with … [Read more…]
Liverpool FC launches new social app ‘LFC Xtra’
Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans.
Streaming wars: Pandora vs. Spotify
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups.