More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.
Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France, according to new research.
Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.
This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.
2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.
Sensory experiences are driving 9 in 10 shoppers back into stores, with an enjoyable atmosphere a key factor for choosing the high street over online, according to new research.
The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.
Fashion designer and American icon Tom Ford has been crowned as Europe’s most popular luxury brand, according to independent research conducted by Kelkoo, the largest pan-European ecommerce advertising and shopping comparison service.
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