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France

Digital Wimbledon: 10 most marketable tennis stars of 2015

June 24, 2015

With Wimbledon just around the corner, this year’s tennis tournament is set to be the biggest yet on social media, dominating the 2015 Grand Slam calendar so far in the social space. New research looks at more than 5m social mentions across blogs, Facebook, Google+, Reddit, Twitter and other social sites to uncover key trends … [Read more…]

News Australia, Facebook, France, Google, media

Google debuts high-def Nest security camera

June 22, 2015

Google’s smart device firm Nest has launched a camera that senses movement in a user’s home and alerts them via a smartphone app.

Mobile Apple, France, Google, security, UK

Kaspersky becomes victim of malware that it discovered

June 11, 2015

Kaspersky has revealed that its own systems were recently compromised by hackers, meaning that the online security firm has become a victim of the very malware that it had discovered three years before.

Regulation agencies, China, France, Germany, Russia

Spontex boasts ‘the cleanest Twitter account’ with blank tweets

May 29, 2015

Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet.

Ads France, Twitter

L’Oreal reveals plans for 3D printed skin

May 20, 2015

L’Oreal is developing a 3D printing process to create human skin, which could be used in product tests to avoid animal testing. The French cosmetics giant has partnered bioprinting startup Organovo to figure out how to 3D print living, breathing derma that can be used to test products for toxicity and efficacy. “We’re the first … [Read more…]

News France, global, technology

Global smartphone sales up 7% as 4G ramps up

May 18, 2015

In the first quarter of 2015, global smartphone unit demand increased 7%, compared to the same period last year, according to new research.

Mobile China, Europe, France, global, India

CRM trends: Most consumers feel brands misunderstand them online

May 14, 2015

Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research.

Ads, Social brands, CRM, email, Facebook, France

Measuring the success of campaigns: New European benchmarks (infographic)

April 27, 2015

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe.

Ads advertising, agencies, comScore, Europe, France

Mobile campaign rewards shoppers who can find ‘virtual stores’

March 19, 2015

Outdoor clothing retailer Peak Performance is launching a new campaign that will see virtual shops offering free clothes to anyone who can find them during the ‘Magic Hours’ of sunrise and sunset.

Ads, Mobile agencies, ecommerce, France, Japan, local

Facebook could be sued by France for censoring content

March 9, 2015

A Facebook user that was banned from the social network for posting an image of an explicit 19th century painting has been able to get his legal complaint handled in France- despite Facebook being a US company.

Regulation, Social content, Facebook, France, government, media
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