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France

Uber for Planes: Wingly connects private pilots to passengers

July 5, 2016

Flight sharing platform Wingly is officially launching in the UK after going live in France and Germany.

E-commerce, Social France, Germany, Travel, UK

Top marketing tips: Brexit, brands, and the fear of the future

June 30, 2016

The shock Brexit result has had an impact across Europe and beyond- but how will it affect marketing? In this co-authored article, Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company argue why brands need to now give consumers a greater sense of psychological security.

Ads, Content, Social brands, Europe, France, Italy, marketing

Global social commerce trends: Electronics and fashion driving most demand

June 30, 2016

Retailers selling consumer electronics and fashion products benefit the most from social commerce, according to a new report that looks at how social commerce platforms are being used around the world.

E-commerce, Social Android, Apple, Brazil, Entertainment, France

Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock

June 22, 2016

Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…

Ads, Video, Viral advertising, content, Facebook, France, global

Euro 2016 website review: Learning from FIFA’s mistakes (but some mobile misteps)

June 9, 2016

Football fans on the move could be set for frustration, waiting three times longer for UEFA mobile site compared to desktop, according to a ‘fitness test’ review from a digital performance firm.

Mobile, News content, Europe, France, Germany, global

Can big data predict Euro 2016 winner?

June 9, 2016

Tumblr and Yahoo Sport have predicted the winner of UEFA EURO 2016, with Germany defeating Spain in the final for the championship, according to data analysis.

Ads, News France, Germany, Italy, media, Spain

French ad tech firm ADventori expands to London

June 3, 2016

AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola.

Ads advertising, agencies, AOL, brands, France

Menu Next Door gets $2m funding boost as ‘Airbnb for food’

June 3, 2016

European startup Menu Next Door has secured $2 million round of funding from Index Ventures, Local Globe, Kima Ventures, and TheFamily to expand its novel approach to food delivery.

Mobile, Social email, France, local, UK

Mobiles ‘most emotionally engaging screen’

May 25, 2016

Mobiles provide the most emotionally engaging screen, and are the most effective at delivering ‘seamless moments’ for consumers, according to new research.

Ads, Content, Mobile advertising, brands, content, France, Germany

Kantar Media and comScore unite for cross-platform analytics in Latin America

May 5, 2016

Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America.

Ads advertising, analytics, Brazil, comScore, France
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