Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the process.
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing.
Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today.
Advertising giant WPP has warned “the first signs of Brexit anxiety” are starting to show as the company reported slowing revenue growth in the UK.
Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research.
Twitter is shutting down its pioneering short video platform Vine, making the announcement on the same day that the embattled social network announced global job losses.
UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.
For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week.
The rapid pace of digital change is leaving most marketers feeling overwhelmed, with Brits suffering from more tech-induced anxiety than their European counterparts, according to new research.
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels.