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France

Google debuts $300m news initiative with platform to manage subscriptions

March 23, 2018

Google has launched is a new platform designed to help publishers convert readers into subscribers.

Ads, Content, News analytics, France, Google, newspapers, Search

Brits lead France and Germany for online grocery shopping

March 21, 2018

Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research.

E-commerce France, Germany, infographic, retail, technology

Marketers admit 26% of their budget will be wasted in 2018

March 13, 2018

Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.

Ads, Mobile, News, Search, Social, Video analytics, brands, content, ecommerce, France

UK confirms exit from EU Digital Single Market

March 5, 2018
UK ecommerce growth at risk as 94% of online brands lose EU customers since December
UK ecommerce growth at risk as 94% of online brands lose EU customers since December

The UK has confirmed that the country will not be part of the European Union’s Digital Single Market after Brexit, seeing a potential return to mobile roaming charges and geo-blocking.

Regulation France, Italy, UK

Paris launches Snapchat campaign during the city’s Fashion Week

February 27, 2018

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.

Content, Social, Viral content, France, global, images, media

video intelligence launches contextual video platform

February 16, 2018

video intelligence (vi) has launched vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.

Ads, Video advertising, content, Europe, France, media

European car search trends: YouTube rules UK but the Spanish click most

February 14, 2018

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

E-commerce, News, Search, Social, Video brands, Europe, France, Germany, Italy

South Africans ‘best salespeople in the world’ ahead of USA and UK

February 9, 2018

South Africa has come top of a sales league table, converting 21.5% of all leads, ahead of Ireland New Zealand, Australia, according to a report looking at the best salespeople around the world.

Ads, News agencies, Australia, CRM, Europe, France

91% of startups admit to collecting personal data (but most aren’t data compliant)

January 29, 2018

Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research.

Ads, Content email, France, Germany, global, Privacy

Global smartphone sales price sees record growth

January 29, 2018

Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.

Ads, Content, Mobile Brazil, China, Europe, France, global
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