Online video ad revenues triple in 2010
Online video advertising experienced substantial growth last year, seeing revenues more than triple, according to Web TV Enterprise.
FMCG
Guest comment: Preferential treatment- generating customer loyalty
These days marketers are keen to offer their customers preferential treatment. It is likely that increasing consumer demand, and the companies’ strong urge to fulfil expectation, has been caused by the endless flexibility of digital tools. Dann Binns, Senior Account Director at Epsilon International EMEA, gives advice on how to give customers what they want, … [Read more…]
McCain Foods gets personal with new consumer site
Specialist digital and eCRM agency, Underwired Amaze, has created a brand new website for FMCG giant, McCain Foods, designed to evoke emotional connection through the use of innovative creative and personalised content, which is personalised depending on where users sit within the eCRM cycle.
KIT KAT links with Scouting For Girls in Augmented Reality campaign
Nestle have launched an augmented reality marketing campaign for Kit Kat, which will see the chocolate brand’s packs transform into a music video when shown on a webcam.
Sainsbury's sends personalised Nectar offers to iPhone users
Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.
Sainsbury’s sends personalised Nectar offers to iPhone users
Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.
Sainsbury’s sends personalised Nectar offers to iPhone users
Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.
Channel 5 signs 3m Shopsmart sponsorship deal
The positioning of dot.com companies in prime sponsorship placement with media owners continues today with two separate deals involving ITV Network and Channel 5. The partnership comes at a time when an increasing number of dot.com companies are advertising in traditional media. The ITV Network has just signed a similar deal with Smile, the internet … [Read more…]