Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.
Mobile marketing looks set to dominate 2016, with an estimated 46% of the global population predicted to own a smartphone by the year’s end. Jon Williams at Teradata argues that mobile now shapes every form of communication and marketers must always think about how their campaign can be amplified as a result.
Children are spending more time online than they are watching TV, according to a new report.
Facebook is taking on Twitter with a new platform providing real-time updates on sports games, popular posts from fans, statistics and commentary from experts.
Search engine optimisation (SEO) doesn’t just have to be about Google. Other search engines and channels including Facebook, YouTube, location search and more recently the rise of voice search provide fantastic opportunities to drive traffic to your site. Chris Pitt, Head of Marketing at Vertical Leap explains how to use these channels and what they … [Read more…]
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.
A quarter of Brits (25%) are planning to spend less time using social media or digital devices in 2016, with information overload and rising stress levels to blame, according to new research.
Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research.
WhatsApp is dropping its subscription fees to access the popular messaging service, as it looks to explore new funding options, such as tie-ins with other companies.
Friends Reunited, one of the first social networking websites, is closing down.