In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…
Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China’s most valuable technology company on Thursday.
Nearly half (40%) of Facebook users are deploying some form of ad blocking software, according to new research from Global Web Index.
Google has launched a simple one-to-one video chat app called Duo that looks to compete with FaceTime, Skype and Facebook Messenger.
In the marketing world, Chief Marketing Officer (CMO) is a title that most graduates can only dream of holding one day, and it doesn’t get any better than being a CMO of a top tech company such as Apple or Microsoft. This interactive chart from Ecardshack reveals the path to becoming a tech CMO.
Last week, Facebook announced it was bypassing ad blocking filters on its desktop site, leading to an escalating war with the world’s biggest ad blocking firm, with each side updating their software to block the other.
This week Facebook got tough on ad blockers, preventing the software from working on its desktop site. In this Right to Reply article, Greg Isbister, CEO and Founder, Blis, discusses why the decision is important in the fight against poor quality advertising.
Personalised marketing could be working much harder for over half of customers, as changing consumer attitudes lead to wider acceptance of sharing personal information as part of a value exchange with brands, according to new research.
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). John Stuchfield, Head of Paid Search at Found, looks at how the move give advertisers far greater control of their bids.
Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.