One Comment

  1. The solution to adblockers is not better personalisation. The solution is NO PERSONALISATION. Consumers have no idea what private data is used for personalisation, who else has access to it, what else it is used for, and there’s plenty of evidence they’re worried. Personalisation is the heroin of advertising. The ad industry is in denial about how people dislike it because of the money personalisation makes. When people protest at how advertisers act by blocking ads, advertisers just offer more of the same.

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