O2 and Havas uncover true performance of Facebook advertising
O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas.
TV accounts for 94% of ads viewed in UK (but less for youngsters)
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research.
Facebook takes on Snapchat with “Messenger Day”
Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange.
Instagram Stories gets Snapchat-style geostickers
Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat.
Guest comment: Three challenges for the web, according to its inventor
Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits all of humanity.
PG Tips turns Monkey into Facebook chatbot for Red Nose Day
The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day.
Nearly 25% of small businesses not using social media
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research.
UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook)
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research.
Facebook teams with Meetrics for ad verification
Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.
What’s next in the world of social media?
With the rise of distributed content, chatbots and influencer programmes, Gaelle Bertrand is Head of Brand Insight and Social Media Intelligence at Kantar Media looks at what we can expect to be the biggest social media trends over the coming year.