UK insurance digital customer service worsening: 68% of queries left unanswered
There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research.
Google AI means finance brands need smarter SEO strategies
Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.
UK election: Which party has the best website?
When it comes to website design, The Green Party is firmly in the lead, whilst the Lib Dems are lingering in last place, according to new research.
Social media politics turns sour: #DeleteGate
Political campaigning in the UK general election sunk to new depths as Conservative MPs were caught today deleting social media comments from their own residents.
Google lets publishers charge ad-block users
Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.
Psychology of sharing: Brits favour visual content
Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.
BT Sport partners Snapchat for Champions League Final
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final.
Conservative sentiment falls level with UKIP after second election debate
Sentiment towards the Conservative Party across Twitter and Facebook has fallen level with UKIP following the televised debate on BBC One last night, according to new research.
Guest comment: Will it be the social media wot wins it?
Despite the money thrown at it, analysis soon after the last general election suggested social media was merely an “echo chamber” for further extolling views, rather than challenging them. Can this really still be the case, asks Ben Harrington, Managing Director of BlueSocial?
7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC]
Have you just set up your Facebook Business Page and now you’re wondering whether to buy or not to buy Facebook Page Likes? This infographic from Visme offers a checklist for marketers looking to boost their social media reach.