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UK insurance digital customer service worsening: 68% of queries left unanswered

June 8, 2017

There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research.

Ads, Content, E-commerce email, Facebook, media, Twitter, UK

Google AI means finance brands need smarter SEO strategies

June 8, 2017

Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.

Ads, Search brands, content, ecommerce, Facebook, financial services

UK election: Which party has the best website?

June 7, 2017

When it comes to website design, The Green Party is firmly in the lead, whilst the Lib Dems are lingering in last place, according to new research.

Content, News content, Facebook, images, media, Search

Social media politics turns sour: #DeleteGate

June 7, 2017

Political campaigning in the UK general election sunk to new depths as Conservative MPs were caught today deleting social media comments from their own residents.

News, Regulation, Social advertising, brands, digital marketing, Europe, Facebook

Google lets publishers charge ad-block users

June 5, 2017

Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.

Ads, Content, Regulation advertising, Apple, Australia, content, Facebook

Psychology of sharing: Brits favour visual content

June 5, 2017

Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.

Mobile, Social, Viral advertising, brands, content, Facebook, images

BT Sport partners Snapchat for Champions League Final

June 1, 2017

Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final.

Ads, Content, Mobile, Social, Video, Viral advertising, apps, Europe, Facebook, global

Conservative sentiment falls level with UKIP after second election debate

June 1, 2017

Sentiment towards the Conservative Party across Twitter and Facebook has fallen level with UKIP following the televised debate on BBC One last night, according to new research.

News, Social BBC, Facebook, media, technology, Twitter

Guest comment: Will it be the social media wot wins it?

May 31, 2017

Despite the money thrown at it, analysis soon after the last general election suggested social media was merely an “echo chamber” for further extolling views, rather than challenging them. Can this really still be the case, asks Ben Harrington, Managing Director of BlueSocial?

Ads, Content, Mobile, News, Social advertising, brands, demographics, digital marketing, Facebook

7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC]

May 31, 2017

Have you just set up your Facebook Business Page and now you’re wondering whether to buy or not to buy Facebook Page Likes? This infographic from Visme offers a checklist for marketers looking to boost their social media reach.

Ads, Social, Viral Facebook, infographic, marketing, media
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