Smart gifting EvaBot goes live
AI-driven virtual gifting assistant EvaBot has gone live to offer US companies and professionals a scalable service for gifting that drives customer retention and loyalty.
Google and Facebook dominate UK digital ad market
Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.
eMarketer: Google and Facebook dominate UK Digital Ad Market
Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.
Germany’s glomex takes video ad exchange to the UK
One year on from a successful launch in Germany, glomex, the Global Media Exchange service, has launched in the UK
London Fashion Week: Premium labels invest big in influencers
Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.
Facebook promises brand safety: keeps ads away from controversial issues
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator
Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).
Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
Guest comment: Should brands jump on the live streaming bandwagon?
With video set to dominate web traffic in the coming years, what can retailers gain from using the likes of Twitter’s Periscope and Facebook Live as a selling tool? Bart Mroz, founder and CEO of digital commerce consultancy SUMO Heavy takes a closer look…
Social media beats websites for news audience
More internet users are seeing news via social media feeds such as Twitter and Facebook than on news websites, according to new data.