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Bus shelter gets scented advert for vegan cookbook BOSH!

April 25, 2018

Media agency MediaCom has unveiled a new campaign with HarperCollins, installing a scented bus shelter on Tottenham Court Rd to promote the launch of the first cookbook from online vegan cooking blogging team BOSH!

Mobile, News advertising, blogging, content, Facebook, marketing

WhatsApp raises minumum age limit to 16 in the EU

April 25, 2018

WhatsApp is banning under-16s from using its platform in the European Union, as the Facebook-owned messaging service looks to comply with upcoming new data privacy rules.

Mobile, News, Regulation, Social Facebook, Privacy, Regulation

Facebook denies running personality tests to better target ads

April 24, 2018
Facebook plans to scan people’s photos into their own ads
Facebook plans to scan people’s photos into their own ads

Facebook has come under fresh criticism over people’s privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

Ads, Content, Regulation, Social BBC, Facebook, Privacy

UK govt. threatens crackdown on social media sites over child protection

April 23, 2018

UK health secretary Jeremy Hunt has accused social media networks of “turning a blind eye to a generation of young people” by failing to protect them when using their platforms online.

Regulation, Social Facebook, government, media, Twitter, UK

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

April 19, 2018

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

Ads, Content, Regulation, Social Australia, Europe, Facebook, global, Latin America

WhatsApp gets first update since Facebook privacy scandal

April 18, 2018

WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.

Regulation, Social Android, brands, content, Facebook, marketing

People spending less time on Facebook and more time on Google

April 18, 2018

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet properties, according to a report.

Ads, Regulation, Social advertising, Facebook, Google, media, Privacy

Guest comment: Is Vero a flash in the pan or major challenger to the social media status quo?

April 17, 2018

Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.

Mobile, Social advertising, apps, brands, content, Facebook

Most consumers buy products they discover on retailers’ social media channels

April 17, 2018

Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.

Ads, Content, Social brands, content, Facebook, images, marketing

How Paris turned Millennials into ambassadors for the city

April 16, 2018

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

Social advertising, brands, comScore, Facebook, France
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