KIT KAT links with Scouting For Girls in Augmented Reality campaign
Nestle have launched an augmented reality marketing campaign for Kit Kat, which will see the chocolate brand’s packs transform into a music video when shown on a webcam.
Top tips: 6 steps to perfect online video advertising
Online video advertising should be the most integrated marketing format. It can incorporate multiple interactive elements like social media and online gaming in one unit and enables marketers to link up their online and offline campaigns. Adrian Lacey, UK Managing Director of Tremor Media, advises marketers on making best use of the format.
Facebook buys semantic search platform Chai Labs- report
Facebook has reportedly bought semantic search platform Chai Labs, as the social network looks to boost its search capabilities.
Brits 'don't feel safe dating online'
Identity-checking experts 192.com have measured the anxieties of online dating, the lies being spun in cyberspace and how spelling mistakes and emoticons can make you look shifty.
Brits ‘don’t feel safe dating online’
Identity-checking experts 192.com have measured the anxieties of online dating, the lies being spun in cyberspace and how spelling mistakes and emoticons can make you look shifty.
Brits ‘don’t feel safe dating online’
Identity-checking experts 192.com have measured the anxieties of online dating, the lies being spun in cyberspace and how spelling mistakes and emoticons can make you look shifty.
Top tips: Using branded communities to seize control of social media
There’s no doubt that social networks have taken the world by storm during their relatively short existence, emphasised most recently with Facebook announcing its 500 millionth member. And with an ever-burgeoning number of online networks – and active users – many brands are actively seeking to integrate networks like YouTube, Facebook, Twitter and LinkedIn into … [Read more…]
Facebook's CEOP abuse button 'a success'
More than 200 Facebook users have reported suspicious behaviour online since the launch of an anti-abuse application last month, according to new figures.
Facebook’s CEOP abuse button ‘a success’
More than 200 Facebook users have reported suspicious behaviour online since the launch of an anti-abuse application last month, according to new figures.
More than one billion Facebook hits ‘from people at work’
Accessing and downloading content from Facebook and YouTube while at work still accounts for more corporate web activity and bandwidth usage than from any other sites, according to new figures from managed security company, Network Box.