Free Ketchup! Heinz reimburses customers after Facebook campaign glitch
A Facebook glitch has hampered Heinz’ latest Ketchup campaign, forcing the brand to offer free products to customers that ordered online, or posted on their wall.
Phone-hacking scandal: Brits now trust websites more than newspapers- study
Just 38% of Brits now believe what they read in newspapers, as the phone-hacking scandal that recently struck the Sunday tabloid News of the World has ‘corroded’ trust in the media, a study has claimed.
Microsoft, AOL and Yahoo confirm online ad alliance
Microsoft, AOL, and Yahoo! have confirmed they are to team up, selling online display ads on each other’s networks, in a bid to take on Google and Facebook in the online ad sector.
Just 5 firms ‘control 65% of all global ad spend’
Just five companies (Google, Yahoo, Microsoft, Facebook and AOL) control 64% of all online advertising spending, according to a new study.
Just 5 firms 'control 65% of all global ad spend'
Just five companies (Google, Yahoo, Microsoft, Facebook and AOL) control 64% of all online advertising spending, according to a new study.
Customers ‘don’t think brands care about social media feedback’
Most British consumers (89 percent) are likely to tell the organisations they do business with if they receive poor service, yet almost half (44 percent) do not believe they take notice of, or really care about, the feedback shared, according to a new study.
Facebook news feed u-turn lets users see recent stories first
Facebook has bowed to user pressure and allowed users to see their most recent updates first, rather than ordered based on interest levels.
BBC Children in Need Facebook app attempts to build the nation’s biggest digital cake
This year, BBC Children in Need is launching its very own Facebook app titled ‘Fancy a Spot of Cake’ to help raise money for the charity.
No Email Day: Now to Take it Off the Calendar
This Friday marks an unofficial ‘No Email day’, billed as a way to ‘be more productive with your time’. Sam Cece, CEO at StrongMail, agues why the aim of the day shouldn’t be to abolish email altogether, but to make sure we do it better.
Top reason to follow a brand on social media: To get discounts
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen.