This year, BBC Children in Need is launching its very own Facebook app titled ‘Fancy a Spot of Cake’ to help raise money for the charity.
The aim of the app is to build the largest digital cake through user donations. It’s not only a first for the charity, but the first time any charity has received donations directly through Facebook.
Users can donate £1, £5, £10 to purchase various items to add to the cake via Facebook or PayPal.
With every donation received via the app, users add their very own layer, filling or decoration to the cake.
Once they have donated, they can share it with friends by posting updates to their Facebook wall and telling everyone about it on twitter using #CiNcake.
After donating, Facebook users are tagged on their own personal contribution of the cake, encouraging friends to join them.
In addition to user created layers, BBC Children in Need will be releasing special layers featuring exclusive footage from BBC shows.
Current confirmed special layers include popular BBC programmes such as The One Show, EastEnders, Strictly Come Dancing, and The Graham Norton Show plus special footage of the BBC Children in Need POP Goes the Musical performances from the London’s West End.
The ‘Fancy a Spot of Cake’ app was created and designed by Independents United and built by Gamaroff Digital.
Cameron McLean, General Manager, Merchant Services, PayPal UK, said: “This is a fun way to help Children in Need. PayPal is pleased to help, as we’ve got a lot of experience in making it easy to give to good causes. We think the app makes giving a piece of cake!”
Sarah Monteith, Director of Marketing at BBC Children in Need commented: “’Our facebook page has almost 500k fans, the biggest of any charity in the UK. In turn, it’s the perfect platform to launch a first ever donation driving app. We want to break another record too and and make the biggest digital cake ever. It’s a fun treat for our digital supporters, which will also make a huge difference to the lives of children across the UK.”
Mike Gamaroff, Gamaroff Digital, commented: “F-commerce is going to be the hottest topic for companies in 2012, and being able to demonstrate how organisations can successfully and seamlessly transact from end-to-end within a Facebook social experience is another thing that makes the app so special. We are proud that a benchmark example of this principle is proven so well for a leading national charity”
Frank Lampen, Creative Director at Independents United commented “The challenge of this project was to create something that was absolutely true to the spirit of Children in Need and the idea of the nation coming together to do fun things, whilst taking all the hassle out of signups, entering payment details and all the other things you normally have to do when donating money online. We’re hoping that the combination of fun, slick user-experience and social sharing will raise a big amount of money for this year’s appeal”
To access the app go to http://gdlnk.co/46k
