EPiServer debuts cross-platform CMS for social media marketing
CMS provider EPIServer has launched ‘EPIServer Social Reach’ tool letting marketers tailor social media content across multiple platforms.
Case study: Mixing Pinterest with Facebook gets 32% increase in followers
Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%.
Mobile Interactive Group offers mobile payments app for TV shows
Mobile Interactive Group has struck a partnership with zeebox, to offer a social payments app for TV shows.
How much is a ‘Like’ worth? Google’s new analytics tools measure social ROI
Google Analytics has launched a new tool called Social Reports today, designed to help marketers measure the return on investment for social media activities.
Facebook Timeline: 8m brands switch to new profile in first 10 days
Eight million brands have switched to Facebook’s new Timeline profile just 10 days after its launch, according to the social network.
Trinity Mirror takes on Groupon with £10m daily deals site ‘happli’
Trinity Mirror is expanding into the online daily deals sector, putting the publisher in competition with Groupon.
Google and Apple probed by US completion watchdog
Antitrust regulators investigating Google have asked Apple how it incorporates Google search on its iPad and iPhone, according to a news report.
‘Why I left Google’: Ex-employee blasts firm’s ‘obsession with beating Facebook’
Recently departed Google employee James Whittaker has criticised his former company, claiming the firm has sacrificed its focus on innovation to morph into an “advertising company with a single corporate-mandated focus”, and that focus is Google+.
Infographic: How Pinterest became the world’s second most engaging social network (and how to make it work for you)
Pinterest, an online pinboard that lets people share images and interests, is starting to attract attention in the UK after soaring in popularity in the US. This infographic, from MDG Advertising, looks at who is using Pinterest, how to make it work for you, and why it has become the second most engaging social network … [Read more…]
Yahoo sues Facebook for ‘10 patent breaches’
Yahoo! has filed a lawsuit against Facebook, claiming the social network giant infringed 10 of its patents, in a move that could disrupt the social network’s plans to go public this year.