Facebook advertising formats are changing again, and so is the way you buy them. As the social network continues to evolve, the premium Facebook advertising formats can now be bought online through simple self-service tools. Facebook will only unlock greater monetisation of its ad platform if it removes the bottleneck, and this is a good … [Read more…]
Facebook’s short life as a public company has been tumultuous, with its share prices plunging by about 13% on Tuesday. This means that its founder Mark Zuckerberg, who made $19bn on Friday, has lost $2.055bn in the three days since. Now the social network is facing lawsuits amid accusations of insider trading.
UK consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to new research.
Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19 in Millward Brown’s latest global brand study.
India is the third biggest country in terms of internet users in the world, with a highly social and mobile audience. This snapshot takes a closer look at India’s digital consumer, and the key trends driving the country towards a digital future.
Facebook has acquired gifting application Karma, marking the social network’s first move as a publicly traded company. The move comes as founder Mark Zuckerberg changed his status to ‘married’ in a surprise wedding, capping off an extraordinary week for the 28-year-old.
Spotify is embarking on a new funding round that would value the online music streaming service at up to $4bn, according to a new report.
IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue’ collection.
Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform.
More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research.