Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.
Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.
Martin Stockfleth Larsen, CMO, Adform, looks at how real-time bidding is shaking up the world of display advertising.
As London becomes Europe’s largest free Wi-Fi hub in time for the London 2012 Games, VisitBritain has launched the latest edition of its Mx Great Britain app, a mobile guide to the UK which allows visitors to research and book their holidays.
United Biscuit’s cake and biscuit brand McVities has launched a ‘Bring Out The Cake’ campaign, designed to get Facebook fans sharing coupons to promote the brand’s cake range.
Companies in the Fortune Global 100 were mentioned a total of 10,400,132 times online during a month-long period, with the majority of these mentions appearing on Twitter, according to a new report. The Burson-Marsteller Global Social Media Check-up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, … [Read more…]
Yahoo has appointed Google executive Marissa Mayer as its chief executive, becoming the firm’s third boss in a year.
LinkedIn has added “social gestures” such as “like,” “comment” and “share” as the business-based social network looks tp compete with Facebook and Google+.
Facebook has bought social bookmarking firm Spool, as the firm looks to expand its mobile services amid mounting shareholder pressure.
Facebook Exchange holds the potential to become an important tool to connect display marketing with information gleaned from social media platforms. Simon Robinson, senior director marketing and alliances EMEA at email and cross-channel marketing specialists Responsys, looks at why, with only 28 per cent of marketers currently integrating social media with display ads, Facebook Exchange … [Read more…]