Social media influence remains high, but shoppers are wary of social commerce
Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer shopping habits and better understand the role of emerging technology in the future … [Read more…]
Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram
With Black Friday over for another year, which brands created most social media buzz around its sales?