Luxury brand Swarovski begins European digital push
Creative studio Perfect Fools has created a pan-Europe, online, campaign which will launch this week to promote Luxury brand Swarovski’s high end Optik binoculars.
EBay begins targeting ads based on user browsing habits
EBay has begun sharing the browsing habits of its users with third party advertisers, as the online marketplace looks to rival Amazon, Facebook on Google in the lucrative practice of behaviourally targeted ads.
General Motors returns to Facebook (on mobile)
General Motors is returning to Facebook after a high profile decision to pull its $10m per year social media ad budget last year.
Top 5 tips: FMCG brands using coupons in social media
With the Institute of Promotional Marketing (IPM) having recently announced new guidelines for running promotions on Facebook, Coupons.com provides its five top tips for FMCG brands looking to engage with their customers through a social media coupon promotion.
Google ‘to buy WhatsApp’ to boost cross platform messaging- report
Google is mulling the acquisition of popular cross-platform meesenger tool WhatsApp for as much as $1bn, according to a news report.
Facebook ‘Home’ gets 6 times less buzz than Samsung Galaxy S4
The launch of Facebook’s new phone operating system received a lukewarm response online with only 57,000 conversations compared to the Samsung Galaxy S4 which sparked 323,000 comments, according to Synthesio a global social media monitoring and analysis software provider.
Facebook unveils ‘Home’ software for Android mobiles
Facebook has launched ‘Home’, a new app that that puts feeds from the social network on the home screen of Android phones.
US display ad trends: Google retakes lead from Facebook
After coming second to Facebook in 2011, Google outsold the social network in terms of US digital display ad revenue last year, earning $2.26 billion, according to new data.
Half of Instagram users now come from Android
Photo app Instagram has revealed that half of its users now come from Android, just one year after launching on the Google-owned mobile operating system.
iTunes search links vanish: Google blames ‘technical issues’
Google has denied penalising rival iTunes on its search engine, after it was revealed that links to the Apple store were ‘hidden’ from results pages.