Instagram has launched an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app.
UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to new research.
The impatience of mobile shoppers and no improvement in the shopping experience for two years means growing mobile commerce presents a major challenge to online fashion retailers. But the answer could lie in social channels like Instagram, says parcelLab’s founder and CEO Tobias Buxhoidt.
Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.
A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.
The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.
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