Twitter gets Facebook-style revamp
Twitter has updated its profile pages, with a new look that resembles its closest rival Facebook, as the newly-listed social network looks to boost user engagement and ad revenue.
Game of Thrones: The social media version
As the fourth season of popular HBO fantasy series gets underway, this video from Hootsuite reimagines the warring houses as social media platforms.
World Cup social media trends: England and Germany lead for fan engagement
If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research.
Vine takes on WhatsApp and Snapchat with messaging feature
Vine, Twitter’s six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow.
Ex-Google and AOL alumnus Kate Burns joins SHIFT
Marketing software company SHIFT has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations.
Twitter expands in to social TV: buys SecondSync and Mesagraph
Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers.
Top tips: Innovation, not cost, should drive customer experience
When it comes to customer service for brands, digital channels can often provide a cheaper alternative to standard channels- but companies that focus on cutting costs are missing the real advantages of digital. Mitesh Patel, Managing Director, Fifosys insists, after nearly a decade of economic travail it is now time for growth; it is innovation, … [Read more…]
Rise of second screeners: 16% of primetime TV viewers accessing social media
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research.
US mobile marketing trends: Instagram overtaking Twitter
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US.
Facebook to “beam internet” to developing world with wi-fi drones
Facebook plans to “beam internet to people from the sky” via a fleet of drones satellites and lasers, in a new project that will rival Google’s Wi-Fi balloon scheme ‘Project Loon’.