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Measured revamps analytics with ‘cross channel incrementality measurement’ for marketers

May 16, 2019

Measured has launched a cross-channel incrementality measurement and decisioning platform designed to offer a more up-to-date alternative to current analytics platforms.

Internet users don’t trust what they see online (especially influencers) -study

May 14, 2019

The vast majority of internet users lack any confidence in what they see and read online, especially from celebrities and vloggers, according to new research.

Shopify ties with Snapchat to integrate ecommerce ads

April 30, 2019

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

April 25, 2019

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Top social commerce tips: How retailers embracing the power of social can better connect with consumers

April 23, 2019

We want to be treated like people, not as a demographic. The move towards personalisation has been a priority for brands in 2018. Social media has become a staple for marketing strategies this year, with many focusing on stories to be more direct with consumers. Rob Coyne, General Manager EMEA at Hootsuite, looks at the social … [Read more…]

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

April 18, 2019

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

Social media regulation: UK Govt proposes ‘like’ and ‘streak’ limits for children

April 16, 2019

Facebook and Instagram ‘likes’ may get shut down for children under new safety plans proposed by the UK.

The rise of social media shopping: engagement up 38% in 12 months

April 16, 2019

The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months, according to new research.

Who’s tracking you? New tool shows what popular sites know about users

April 11, 2019

Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.

Lush shuts social media channels: “We’re tired of fighting algorithms”

April 11, 2019

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.