The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.
This week saw Yahoo buy BrightRoll for a hefty $640m, giving it control of the biggest video ad network in the US. Rami Brusilovsky, Director of Video Advertising at cross-channel ad platform dmg, comments on why the move should give Google and Facebook something to worry about.
Yahoo has bought BrightRoll, giving the online media giant a programmatic video advertising platform as the firm continues its push for more ad dollars to compete with Google and Facebook.
Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users.
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.
Twitter plans to open offices in Hong Kong next year, as the social looks to rival the likes of Weibo in the hugely lucrative Chinese market.
Facebook has added an Ebola button to users’ profile pages to help people donate to charities fighting the disease.
A new way to access Facebook securely and anonymously via the “dark Web” could provide a model for other site, letting users broase the social network anonymously via Tor.
Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research.
Tumblr is launching its first auto-paying video ads, with Universal, CW, and Hulu already on board as the Yahoo-owned blog network looks to boost its revenues.