As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon’s Fire Phone flop and Apple’s U2 fiasco to Facebook’s drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes … [Read more…]
Britons are ditching ‘traditional’ social networks such as Facebook and Twitter in their millions, whilst Whatsapp and Snapchat rise according to Ofcom data,
2014 was another big year for gaming, with Facebook buying Oculus Rift, Microsoft buying Minecraft and Amazon buying twitch. Mobile and console games continued to converge, with Sony streaming PS4 games on its new smartphones. Old cliches were shattered with the news that women play more games than men, with apps fuelling the rise, giving … [Read more…]
Social identity management firm Janrain has bought Arktan, a provider of innovative real-time social curation and social engagement products.
61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research.
In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its … [Read more…]
Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users.
There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report.
Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh.
Yahoo’s US mobile ad revenues are predicted to overtake Twitter next year to become the third largest in the country, according to a new report.