Snapchat could be worth $19bn after funding round
A funding round could value Snapchat at $19bn, making it the third-most valuable tech firm which does not trade shares publicly.
Facebook debuts ‘Product Ads’ for retailers
In yet another assault on Google’s search ad business, Facebook has launched ‘Product Ads’, offering a new way for retailers to upload and advertise their product listings on the social network
Ireland marketing trends: Twitter more effective than Facebook? (infographic)
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study.
Most Brits change shopping habits due to promotions
Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research.
Mondelez axes poorly performing media in digital drive
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.
Facebook debuts ‘relevance scoring’ for ads
Facebook has added relevance scores to its adverts to let people see the ones most relevant to them, as the social network continues to lure advertisers away from rival Google.
Valentine’s Day Study: Which online flower firms are most visible on Google and social media?
As Americans get ready to spend $2.1 billion on flowers on Valentine’s day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google’s paid search listings.
More than cars and cleavage? How the LADBible got more Facebook fans than Buzzfeed
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’. Launched in 2011, the LADBible is … [Read more…]
ITV revamps social strategy for Take Me Out
FremantleMedia UK and ITV are revamping the social strategy for series seven of dating show Take Me Out, adding new platforms and creating unique content to encourage greater viewer engagement.
GCHQ mass internet surveillance ruled illegal
A tribunal has stated that the sharing of intelligence by UK agency GCHQ was against the law.