EPiServer debuts cross-platform CMS for social media marketing
CMS provider EPIServer has launched ‘EPIServer Social Reach’ tool letting marketers tailor social media content across multiple platforms.
Europe
Budget 2012: UK to get £150m investment for ‘fastest broadband in the world’
At yesterday’s budget, Chancellor George Osborne outlined the Government’s plans to make the UK Europe’s technology centre, with broadband as a cornerstone of its business policies.
Email deliverability: 17% of UK emails ‘never reach the inbox’
The number of emails reaching the inbox is rapidly decreasing and consequently, email marketers are continuing to pour money down the drain, according to a new report.
Google runs UK campaign to get firms mobile
Google has launched a new initiative called GetMo, aimed at helping British businesses ‘Get Mobile’ by providing them with tools and resources to make their websites more mobile-friendly.
New media buying platform aims to simplify ad purchase process
Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens.
US analytics consultancy expands to Europe
US-based analytics firm Semphonic has struck a set of European partnerships as part of its general EU expansion.
Top tips: How to jump online traffic hurdles
A number of high-profile websites have failed when there has been a surge of traffic- with the Olympics and UCAS websites failing most recently. Andreas Edler, managing director of Hostway UK, looks at how such outages can lose sales and deter customers from coming back to the site – especially if it fails during a … [Read more…]
Fredhopper embarks on aggressive US expansion
E-commerce technology company Fredhopper has recruited two senior directors to strengthen its US presence, and will hire a further 14 people this year as the company plans aggressive growth in the country.
Orange and T-Mobile ‘Everything Everywhere’ mobile broadband to get 50% faster
Everything Everywhere, the mobile broadband joint venture from Orange and T-Mobile, has launched a nationwide HSPA+ (3.5G) network, claiming it will provide 50 percent fasterdata speeds for customers.
Lacoste hires Maxymiser for European web push
Clothing brand Lacoste has hired Maxymiser to use multivariate testing to boost web sales in the UK and Europe.