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Europe

Mobile marketing trends- demand for location-based services rise

April 25, 2012

There is a growing demand for location-based mobile services worldwide, with the likes of check-ins and mobile maps being the most demanded features for technology on the move, according to new research.

Uncategorized brands, Europe, global, India, Latin America

Infographic: The rise of the video ad in Europe

April 25, 2012

More than half of all video ads worldwide came from either the UK, Germany, Denmark, Sweden, Italy or Switzerland, according to this new infographic.

Uncategorized Europe, Germany, infographic, Italy, marketing

Event report- UK search marketers knowledge-share at BrightonSEO

April 25, 2012

Search and SEO Conference BrightonSEO took place this month, covering key themes affect search, such as the rise of the semantic web, new SEO tactics and changing customer needs.

Uncategorized agencies, digital marketing, Europe, Google, marketing

US ad platform comes to UK: What’s on Stage first publisher to sign up to KlausTech

April 24, 2012

US-based ad firm KlausTech has launched its multi-patented non-scrollable, time controlled advertising and content delivery platform, AdCastPlus in the UK.

Uncategorized advertising, agencies, content, Europe, media

YouTube copyright law infringements – Germany legal shock

April 23, 2012

YouTube has been told to take down copyrighted clips of music from its German site, following a court ruling over the weekend.

Uncategorized agencies, content, email, Europe, Germany

German ad firm teams up with AudienceScience

April 23, 2012

Germany’s largest targeting alliance is working with to develop proprietary products based on AudienceScience

Uncategorized Europe, Germany, marketing, media, technology

Coca-Cola runs social media campaign on Spotify’s Facebook pages

April 20, 2012

Coca-Cola has struck a promotional partnership with music streaming service Spotify, that will see the beverage giant run a social media campaign on its Facebook pages.

Uncategorized brands, Entertainment, Europe, Facebook, global

Size matters: Large ads ‘boost brand awareness’

April 19, 2012

The new crop of large display ad formats, such as ‘Billboard’ and Wallpaper’ are outperforming standard banners such as MPUs, according to new research.

Uncategorized advertising, Europe, global, UK, USA

DropGifts brings ‘Social Gifting’ to the UK- Amazon and John Lewis first retailers to sign up

April 19, 2012

A number of major UK retailers including John Lewis, Urban Outfitters and Amazon.co.uk are among the early adopters of major new social gifting service DropGifts, which has launched in the UK this week.

Uncategorized Amazon, Brazil, digital marketing, Europe, Facebook

Top 5 internet firms ‘only pay 0.8% tax in UK’

April 17, 2012

The top 5 Internet firms in the UK, Apple, Amazon, Google, eBay and Facebook, have been accused of avoiding some £650m in UK corporation tax during 2010, according to a news report.

Uncategorized Amazon, Apple, eBay, Europe, Facebook
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