Procter & Gamble teams with Google for Football YouTube channel
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
Europe
Procter & Gamble teams with Google for Football YouTube channel
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
Mobile ad trends- Brits more comfortable with instream video and mobile advertising
Mobile advertising is performing better in the UK than in the US, while rich media formats are driving more clicks, according to new research.
Rich media display ads ‘3 times more effective than traditional banners’ (Infographic)
Desensitised to standard display advertising, consumers now spend 74% more time engaging with rich media ads, according to new research.
Swedish web users ‘are most savvy’, says inventor of the web
Sweden tops the list of most savvy web users in the world, with the US and UK following behind, according to a new survey launched by Internet inventor Sir Tim Berners-Lee charity foundation.
Grolsch begins social media drive with LBi
Dutch premium beer brand Grolsch has worked with LBi to launch a revamped global web presence grolsch.com, a Facebook hub aimed at joining up Grolsch’s digital and social content designed for sharing across multiple platforms.
Amazon launches Groupon rival in Europe
Amazon is launching its Groupon rival, AmazonLocal, across Europe, as the online retail giant looks to cash-in on the growing daily deals market.
Right to reply: The coupon recession – consumers not ashamed of using vouchers to shop
News that consumers are increasingly turning to promotions to help decide their weekly shop points to a change in shopper behaviour that has changed dramatically over the last few years, writes Oliver Felstead, Managing Director of Coupons.com UK & Europe.
Rising prices ‘greatest factor in grocery purchase decisions’
Rising food prices are having the greatest impact on global consumer’s choice of grocery purchases, with more than half (52%) stating higher prices are a major influence, according to new research.
Subscriptions ‘to drive 15% global growth in digital music’
The global digital music market is expected to grow at 15 percent annually, reaching nearly USD$22.5 billion by 2017, according to global analyst firm, Ovum.