Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester.
Paid search budgets are on the rise globally, up 24% on last year on average, according to a new report.
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content.
Google is reportedly offering to brand its search results to avoid the European Commission taking formal action against the company’s alleged “abuse of dominance” in the search market.
Germans are most avid users of QR codes, while Spain ranks as fastest growing market, according to new research.
Online shopping for food and beverages is on the rise, with 61% of global online consumers using the web to research their grocery shopping, with 44% intending to spend more online during the past 2 years, according to a study.
Shoppers in Indonesia and Thailand almost twice as likely to shop using their mobile device and three times more likely to recommend items to friends on social platforms as US and European counterparts, according to new research.
Brits are the most avid texters and web surfers, while Spain has the highest smartphone penetration, according to new research looking at mobile phone usage across the leading 5 countries in Europe.
IGN Entertainment UK has appointed targeting platform nugg.ad as the publisher looks to offer more targeting abilities to advertisers on its AskMen publication.