Are data privacy regulations and the demand for transparency effecting how brands buy data? New research suggests there has been a huge 1,200% increase in second-party data adoption.
Bazaarvoice has bought Influenster, a product discovery and reviews platform, to give brands a single partner to help them build relationships with new and existing customers.
There are significant variations in the approaches taken by governments across the world to dealing with disinformation, often referred to as ‘fake news’ in popular verbatim, according to a new report.
Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.
Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.
For marketers, warm weather presents an opportunity: the chance to connect with their audiences in a highly relevant way. Timo Kohlberg, Product Marketing Manager, Adobe explore how marketers can use data analytics to enable a reactive approach to customer experience.
Google and Apple are suspending some of their voice data-review practices, after it was revealed that both firms allow humans to listen to private conversations on smart speakers and voice apps.
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