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Europe

Top tips: The dangers of crowd-funding

January 20, 2014

Amid the economic turmoil, crowd-funding has taken off in a big way as entrepreneurs turn to social media when banks are reluctant to lend start-up and funding cash. Despite the growing popularity of sites like Crowdcude and Seedrs, Mark Sisson, Managing Director at 4most Europe warns would-be investors to take heed.

Uncategorized analytics, Europe, government, marketing, media

Sports marketing firm Infront appoints Dog Digital

January 16, 2014

Dog Digital has been appointed to provide digital and technical consultancy services to Infront Sports & Media, one of the leading sports marketing companies in the world, following a competitive pitch process.

Uncategorized China, Europe, games, global, marketing

Ecommerce trends for 2014: End of year sales signal two-track retail market

January 15, 2014

The record level of online sales this holiday season has highlighted the ‘two-track’ nature of retailing – a new paradigm where traders with a higher commitment to technology and a multichannel approach are in the fast lane.

Uncategorized ecommerce, Europe, local, retail, technology

Adap.tv provides private video ad marketplace for The Guardian

January 15, 2014

Adap.tv, a division of AOL Networks, has signed an agreement to provide a video ad private marketplace for Guardian News & Media.

Uncategorized advertising, agencies, AOL, content, Europe

Machine-to-Machine: market finally taking off as smart devices influence each other

January 15, 2014

Machine-to Machine communications is enjoying swift growth, as the growing number of connected devices influencing one another gives rise to a new age of the web, according to a new report.

Regulation, Uncategorized China, Europe, global

Top 3 social marketing tips: Identity is the key to engagement

January 15, 2014

Customers want a personalised experience and are providing brands with the information required to achieve true one to one marketing on a massive scale. As Russell Loarridge, Managing Director Europe, Janrain insists, social is no longer just about the media; it is about the data. The winners in the next generation of social strategy are … [Read more…]

Uncategorized advertising, brands, content, Europe, Facebook

Apple smartphone market share down in 2013, despite 5S boost

January 7, 2014

Apple’s share of smartphone sales has grown following the September release of the iPhone 5s and 5c, but its share of most major markets remains lower than this time last year, in the face of growing competition from rivals, according to new research.

Uncategorized Android, Apple, Australia, China, Europe

22 year old raises £1.1m for tech start-up

June 20, 2013

A New Yorker who moved to London to set up educational video hub Mobento has secured £1.1m in funding, representing one of ‘Tech City’s’ largest recorded first-rounds of investment.

Uncategorized apps, content, Europe, global, media

MoneySupermarket revamps search for shopping channel

June 19, 2013

Price comparison site MoneySupermarket is using the search algorithm from Become Europe, to boost the relevance of its shopping channel.

Search, Uncategorized content, Europe, marketing, technology

Global online gaming trends: Asia Pacific and Europe lead the way (infographic)

June 18, 2013

Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore.

Uncategorized Asia Pacific, comScore, Europe, games, global
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