Controversial social network Ask.fm sold to IAC
IAC, the digital media giant behind Tinder, Vimeo and Ask.com, has bought annonymous social network Ask.fm.
Europe
Global mobile ad revenues ‘nearly doubled in a year’
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.
Sony’s $99 Playstation TV and game streaming device coming this Autumn
Sony’s TV and games streaming device, dubbed Playstation TV, is set to go on sale in the US on 14 October and in the UK on 14 November.
Back on track: Apple Maps overtaking Google Maps on UK smartphones
In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report.
The action hero life of email marketing: 4 Keys to Maximise Deliverability
You may think that your email marketing message is just like a mild mannered guy, headed to work on a Tuesday to do his job. But once they are out the door, things get complicated. In order to actually arrive at the office, he lives the life of an action hero. Henry Schuck, CEO of … [Read more…]
Mondelez changes CMO to ‘chief growth officer’
FMCG giant Mondelez, owner of brands such as Cadbury’s, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development.
Half of affiliate marketers are ‘self-taught’
Nearly half (47%) of affiliate marketers working in the industry are actually self-taught, with almost three quarters admitting there is a greater need for awareness of affiliate marketing in schools, colleges and university in order to teach the next generation, according to new research.
Online retail trends: UK leads Europe for Internet shopping
The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research.
Broadcast giant RTL invests in programmatic video ad platform SpotXchange
European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads.
Android claims 85% share of smartphones shipped in Q2
New research from Strategy Analytics has revealed that the Android OS accounted for 85% of the 295m smartphones shipped worldwide during Q2. In contrast Apple, Windows Phone and BlackBerry all saw their market share decline, as Android performed well on both low-cost and high-end devices across the World.