90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time.
Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK.
Teachers need more support to inspire next generation of scientists, with many technology and engineering lessons being deprioritised in favour of literacy and numeracy, according to a new report out today.
AOL UK has launched YouBuild, a competition to engage and inspire school children to learn how to code.
Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.
Online marketplace management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.
Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video.
Burger King is trialing a UK delivery service for the first time, although initially only in a limited number of postcodes.
Brand safety and privacy remain top challenges for mobile industry, but the sector is unlocking new budgets within agencies, according to and IAB survey of media agencies across Europe.
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.