Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Europe

Integral Ad Science buys contextual ad firm ADmantX

November 25, 2019
Integral Ad Science buys contextual ad firm ADmantX
Integral Ad Science buys contextual ad firm ADmantX

Digital ad verification firm Integral Ad Science (IAS) has bought ADmantX. The transaction brings together the leading provider of contextual intelligence solutions with IAS’s powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.

Ads advertising, brands, content, Europe, global

Interest in UK tech jobs plunges as Europe prospers

November 22, 2019
Recruitment trends: Media and comms hiring spiked in October
Recruitment trends: Media and comms hiring spiked in October

Interest in UK tech jobs has fallen while the rest of Europe has seen searches surge, while US-based jobseekers are falling out of love with the UK tech scene as they increasingly look for work in mainland Europe, according to new research.

Ads Europe, global, India, technology, UK

Hitachi and Barclays launch next-generation finger vein scanner

November 21, 2019
Hitachi and Barclays launch next-generation finger vein scanner
Hitachi and Barclays launch next-generation finger vein scanner

Barclays has unveiled their enhanced finger vein scanner, developed in collaboration with Hitachi using VeinID infra-red technology.

E-commerce, Mobile Europe, security, technology

The productivity puzzle: Workforce transformation ‘key to business success’

November 11, 2019
The productivity puzzle: Workforce transformation ‘key to business success’
The productivity puzzle: Workforce transformation ‘key to business success’

Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.

Regulation Australia, Europe, Japan, technology, UK

Singles Day spreads to UK as festive shopping period gets longer

November 8, 2019

As we approach Singles Day this Monday the 11th November shopping behaviours are changing and that China’s Singles Day is now but part of a wider “Golden Quarter of increased sales starting from October and running until the end of the year.

E-commerce brands, Europe, France, Germany, Italy

Top ecommerce tips: Black Friday vs Singles Day

November 8, 2019

John Gillan, Managing Director, Northern Europe, Criteo looks at traditional sales periods like Black Friday and how they compare to newer trends such as Singles Day, and the lessons retailers can learn from sales peaks in the Golden Quarter.

Ads, Content, E-commerce China, ecommerce, Europe, UK

UK adspend forecast to grow 5% following search boost

October 29, 2019
UK adspend forecast to grow 5% following search boost
UK adspend forecast to grow 5% following search boost

UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.

Ads, Content, Mobile, Search, Social, Video adspend, advertising, brands, Europe, media

The rise of big data: Human element ‘still pivotal in analytics’

October 24, 2019
The rise of big data: Human element ‘still pivotal in analytics’
The rise of big data: Human element ‘still pivotal in analytics’

Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study.

Ads analytics, brands, Europe, France, Germany

Sports rights scored 26% of global content spend in 2018

October 23, 2019
Sports rights scored 26% of global content spend in 2018
Sports rights scored 26% of global content spend in 2018

Despite pressures on the broadcasting sector, sports rights expenditure has nearly doubled over the last six years, according to new research.

Content content, Europe, France, Germany, global

Facebook targets Russia and Iran in further efforts to reduce election manipulation

October 23, 2019

In a fresh push to boost the integrity of the platform, Facebook has shut down Iranian and Russian accounts running election misinformation networks. The change will affect both Facebook and Instagram, as the social media giant prepares for the lucrative US election campaign. Facebook is also increasing transparency of who advertises and what their messages are by changing how its ad library works. Democracy campaigners hope these changes in the US part of the platform will soon be echoed across Europe.

Regulation, Social Europe, Facebook, government, Latin America, media
« Previous 1 … 4 5 6 … 129 Next »

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT