The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research.
The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements.
Performance marketing firm HookLogic, the leader in performance marketing for brands, has expanded into the Netherlands with the HookLogic Exchange.
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.
One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising.
While 39% of Brazilians think they could build a website, only 16% of British workers feel the same, according to a new global survey looking at digital skills in the workplace. The poll, conducted by Barclays, found that UK employers are failing to train their staff up to the level of digital skills they require … [Read more…]
Kantar has made enhancements to its real time TV ratings platform, helping broadcasters make immediate decisions about live programming.
The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties.
2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.