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Europe

Marketing bosses “lack of insight into margin and profit performance”

August 18, 2016

The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research.

Ads, News Europe, Italy, marketing, technology, UK

Influencer marketing: CMA warns 43 social media stars amid crackdown on undisclosed payments

August 12, 2016

The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements.

Ads, Content, Social advertising, apps, content, Europe, games

HookLogic takes performance marketing platform to Netherlands

August 11, 2016

Performance marketing firm HookLogic, the leader in performance marketing for brands, has expanded into the Netherlands with the HookLogic Exchange.

Ads, Content advertising, brands, ecommerce, Europe, marketing

Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans

August 5, 2016

Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.

Ads, Content, Mobile analytics, Brazil, content, Europe, France

The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams

August 4, 2016

The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.

Ads analytics, Europe, France, Germany, Italy

One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues

August 3, 2016

One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising.

Ads, Content, Regulation advertising, brands, content, Europe, government

British workers lag behind global rivals for digital skills

July 26, 2016

While 39% of Brazilians think they could build a website, only 16% of British workers feel the same, according to a new global survey looking at digital skills in the workplace. The poll, conducted by Barclays, found that UK employers are failing to train their staff up to the level of digital skills they require … [Read more…]

News Amazon, Brazil, Europe, global, UK

Kantar updates real-time TV ratings technology

July 22, 2016

Kantar has made enhancements to its real time TV ratings platform, helping broadcasters make immediate decisions about live programming.

Ads advertising, analytics, Europe, global, Latin America

GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation

July 14, 2016

The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties.

Regulation brands, Europe, France, global, marketing

APAC to overtake North America as world’s biggest digital ad market

July 14, 2016

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

Ads, News advertising, analytics, China, Europe, global
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