Guest comment: Nightmare on email street
Lee Chadwick at CommuniGator examines new EU data protection laws that are keeping B2B marketers awake at night – and how they can invigorate customer conversion.
Europe
Yandex pre-installs AI features into Android phones
Russian search engine Yandex has launched a number of AI-powered services as it looks to rival Google in the mobile search market.
Microsoft HoloLens goes on sale in six new countries
Microsoft’s augmented reality glasses, dubbed HoloLens are now available to pre-order in parts of Europe, Australia and New Zealand as the trend for next-gen tech heats up.
Top ecommerce tips: Optimising the online experience for quality
Marie Despringhere, UK Country Manager, Optimizely, discusses the importance of optimising the online experience for quality as the difficulty in identifying product quality is the number one (41%) online frustration when it comes to consumers.
Mastercard rolls out fingerprint and ‘selfie’ payment tech across Europe
Mastercard has announced the European roll out of Identity Check Mobile, a new payment technology application that uses biometrics like fingerprints or facial recognition to verify a cardholder’s identity, simplifying online shopping.
Programmatic tips: How to choose your buy-side and sell-side strategies
Programmatic marketing is fast becoming the dominant way of buying and selling digital ad space, but how do you choose whether it is suited towards your business goals- and what kind do you choose. This infographic from IAB Europe guide you through the decision process.
Quarter of Brits think a robot would provide better customer service than a human
New research conducted by the leaders in enterprise information management, OpenText, reveals that over a quarter of British consumers (27%) believe a robot would provide better customer service than a human.
Ecommerce stats: UK shoppers “least tolerant of poor performance” in Europe
More than three-quarters of European online customers are willing to exceed minimum order thresholds for free delivery, but Brits are most likely to be put off by poor performing sites, according to new research.
Mobile site development “now level with desktop sites”
More than 80% of the top retail and finance advertisers have a mobile optimised site and over half use responsive web design, brands dedicate as much time to their mobile sites as their desktop ones, according to new research.
Two-fifths of Brits see the mobile phone as the future of money
41% of UK consumers now view the mobile phone as their preferred alternative to a payment card, according to a study by Mastercard.