Matt Damon teams with Stella Artois and Water.org in hidden camera stunt
A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.
Europe
Nissan first to use YOC’s new programmatic mobile ad platform
Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.
Agency Merkle expands across EMEA region
Performance marketing agency Merkle has boosted its Customer Experience (CX) team with two senior hires in Europe, the Middle East, and Africa EMEA, amid ambitious plans to expand the division in the region.
London still top European city for attracting tech talent
London continues to be a major draw for international technology workers, ahead of Berlin, Amsterdam, Paris and Barcelona, according to new research.
video intelligence launches contextual video platform
video intelligence (vi) has launched vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.
European car search trends: YouTube rules UK but the Spanish click most
When it comes to car-related engagements, dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.
Streaming ‘just a few years from overtaking global pay TV’
Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.
South Africans ‘best salespeople in the world’ ahead of USA and UK
South Africa has come top of a sales league table, converting 21.5% of all leads, ahead of Ireland New Zealand, Australia, according to a report looking at the best salespeople around the world.
The world’s affluent consumers: Two houses and two cars by 35
Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.
Global smartphone sales price sees record growth
Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.