Europe Archives

ContentSquare gets £45m funding boosts for AI-powered analytics

January 29, 2019

London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.

Advertisers still missing the mark with gender stereotypes- survey

January 29, 2019

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

WhatsApp fights fake news with message forwarding restrictions

January 22, 2019

WhatsApp is limiting the number of times a message can be forwarded on in a bid to combat the spread of fake news.

The rise of ‘in-housing’: Brands shifting away from agencies

January 22, 2019

The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.

Kingston rolls out eSports gaming campaign with Post Malone

January 17, 2019

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

January 17, 2019

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’

January 10, 2019

Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.

Shutterstock woos ad agencies with first campaign in 6 years

January 9, 2019

Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.

Top countries for mobile commerce: Sweden, Norway and Japan lead the way

January 9, 2019

The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.

New ad certification sees 94% drop in fraud across Europe

January 8, 2019

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.