Europe Archives

Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)

April 5, 2019

Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.

Hotels.com gives pets post-Brexit ‘Fakeations’

April 2, 2019

With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.

UK consumer goods trends: Top 25 product breakthroughs

March 29, 2019

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

Ominichannel case study: HP creates in-store experience for online shoppers to get four fold sales boost

March 21, 2019

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

End of consoles? Google launches streaming gaming platform Stadia

March 20, 2019

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

Ad targeting trends: personalisation strategies ‘help marketers exceed revenue targets’

March 13, 2019

Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.

Linking data and success: Companies failing to back up objectives with stats

March 6, 2019

The majority of customer data strategies do not support the achievement of key business objectives, according to new research.

TabMo links outdoor, connected TV and audio ads on mobile advertising platform Hawk

February 28, 2019

TabMo’s demand side platform (DSP) Hawk has connected additional advertising channels to its mobile inventory, giving advertisers a single destination to manage outdoor, smart TV and audio campaigns.

From virtuous circlers to social capitalists: the new shoppers redefining retailing

February 27, 2019

We all love a bargain, but we also love telling everyone about it – whether it’s the cheap designer shirt you found at the charity shop at the weekend, the discount you found online or the yellow sticker sandwich you picked up for lunch. John Gillan, Managing Director, Northern Europe at Criteo examines a new … [Read more…]

Merkle unveils dedicated Northern hub in Edinburgh

February 26, 2019

Ad tech firm Merkle has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England.