Coca-Cola launched its largest digital effort ever this year with its “Move to the Beat” campaign for the Summer Olympics across 100 countries. M&C Saatchi Sport and Entertainment talks through its year-long campaign for Coca-Cola, designed to bring teens closer to the London 2012 Games. This case study looks at a campaign which generated in112 … [Read more…]
Digital sales of music, games and films have broken the £1 billion barrier for the first time in the UK, according to new data.
MEF, the global community for mobile content and commerce, starts the new-year by unveiling its mobile predictions for the next twelve months.
Last week’s Ofcom report revealed a rapid growth of online video and shopping in the UK. Jerome Rota, SVP of Consumer Products & Services at Packetvideo, argues that changing media habits show that the need for flexible content that works across all platforms is greater than ever.
Microsoft has launched a brand new channel on MSN dubbed ‘MSN Celebrity’.
Euro 2012 was the most searched-for sporting event in the UK, ahead of the Olympics, according to Google’s review of the year.
If online video is optimised for search, it can double Google search traffic, according to a new report.
Facebook has announced its 25 most popular social games for 2012, with music trivia game SongPop taking the title as best rated game.
News Corp is closing its tablet newspaper The Daily later this month, just two years after its launch.
Apple has launched its iTunes Store in India, Russia, Turkey, South Africa and 52 additional countries, as the firm looks to expand the reach of its download store.