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Entertainment

GlobalWebIndex debuts new data set to help brands boost audience profiling

February 8, 2017

GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers.

Ads brands, Entertainment, Facebook, FMCG, games

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial

January 25, 2017

Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.

Ads, Video, Viral advertising, content, Entertainment, technology, YouTube

Sacramento Kings debut NBA’s first Facebook 360 Live Stream

January 24, 2017

Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.

Social, Video, Viral Entertainment, Facebook, games, India, technology

New programmatic platform helps marketers target homemovers

January 24, 2017

Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million homemovers who are buying a house in the UK at any given time.

Ads advertising, agencies, brands, Entertainment, financial services

UK high street sales slump as online rises- ONS

January 23, 2017

ONS retail statistics reveal December’s High Street retail figures slumped to their biggest fall for over four years, while online sales rose 21.3%.

E-commerce Amazon, Entertainment, retail, UK

Top 10 UK YouTube ads of the year

January 19, 2017

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

Uncategorized agencies, brands, Christmas, Entertainment, Google

Advertising “underpins the EU economy” says Deloitte

January 17, 2017

Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.

Ads, Content advertising, agencies, Entertainment, Europe, local

Mobile apps 10 years on: Social and daily habits apps top list

January 13, 2017

A decade on from their creation, mobile apps usage is growing more than ever, according to new research.

Mobile, Social Amazon, apps, Entertainment, games, media

Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz

January 11, 2017

Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media and TV work together.

Social BBC, brands, content, Entertainment, France

UK TV viewing trends: Mobiles fail to grab screentime from TV

December 16, 2016

UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

Ads, Mobile, Video Amazon, content, Entertainment, games, UK
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