Learning from the Biggest Hacks in History
Cyber-attack — the words alone can be enough to incite panic. Between a lack of understanding and media sensationalism, any mention of a cyber-attack brings to mind catastrophic levels of damage.
Guest comment: How a set-and-forget mentality can hurt personalisation success
Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.
Basket abandonment email reminders: Conversion rate ‘4 times higher on Black Friday’
Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.
Generating new customers ‘biggest concern for UK SMEs’
A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.
The age of the unsubscriber – how to keep the faith with customers in the post-GDPR era
Consumers now have more options to cut off an organisation completely – whether that means deleting an app, unsubscribing from emails or other updates, or requesting a company removes every trace of them. Elizabeth Dailing, Senior Director CXM at Quadient looks at how businesses can ensure they stay on the right side of their customers … [Read more…]
Secret office shoppers: Employees admit to often shopping online during work hours
Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.
Facebook agrees to pay £500k fine over political data scandal
Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.
Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself
There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.
Mailgun buys Mailjet to expand email marketing tech worldwide
Email marketing platform Mailjet has been acquired by the Thoma Bravo backed Mailgun, a leading US based email delivery platform.
UK consumers ‘more likely to ditch Facebook services than Huawei products’
Nearly a third of Brits (32%) are considering ditching Facebook over privacy concerns, compared to just 11% have similar issues with Huawei, according to new research.