Rebecca Hennessy, Experian Data Quality’s Head of Marketing, details the four common problems that marketers face today, explaining how a well-developed data strategy can help to overcome these challenges and drive better outcomes.
Last week, Facebook revealed it was developing a much-sought-after ‘dislike’ button, giving it even greater insight into the likes and dislikes of its users. New research from Global Web Index sheds light into why the social network is so keen to get an extra layer of emotional data from its users- but what cost to … [Read more…]
UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.
PayPal has launched a new peer-to-peer payments service called PayPal.Me targeted at the instant messaging generation.
Malicious adverts have been found on the UK version of the online dating website Match.com, leaving users vulnerable to computer viruses.
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.
Hundreds of thousands of people signed up for infidelity website Ashley Madison in the last week, even after hackers leaked data about millions of its clients, according to the company.
LinkedIn has revamped its messaging service, departing from its previous unpopular design that resembled email to resemble more modern chat apps.
Flipkart has been forced to apologise for sending a sexist promotional email after a customer who took to Twitter to criticise India’s largest online retailer.
Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data.