Biggest hack yet? Yahoo admits 500m users’ data stolen in 2014
Yahoo has admitted that data from at least 500 million of its users was “stolen” during an attack in 2014, in what could be a “state sponsored” attack.
Two thirds of marketers “can’t calculate the value of their customers”
Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research.
Top deliverability tips: How to ensure an effective email marketing campaign
Having great email content is not enough- marketers need to ensure it reaches the right inboxes at the right time. Tom Corbett, Experian offers a guide to getting the most out of email deliverability.
Two thirds of web traffic driven by advertising
Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals.
FOMO: “Fear Of Missing Out” boosts email open rates
Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content.
Guest comment: Escaping the cult of acquisition
As acquisition costs continue to rise, and the rewards diminish ever further, Ian Webster, Chief Customer Officer, Big Data for Humans, insists it is time to get smart about customer retention.
Missing the mark: 2 in 3 dissatisfied by amount and irrelevance of brand communications
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.
Half of large retailers “failing to connect in-store and online shopping experience”
Most large UK retailers are continuing to face difficulty in delivering a consistent omnichannel experience, with almost three-fifths (59%) unable to link in-store sales to online activity and nearly two-fifths (38%) failing to offer consistent pricing across all channels, according to a study of multichannel retailers by RetailMeNot.
A giant leap for Pokémon Goers? Email and AR, unlikely but perfect partners
Pokemon Go! is huge- but how can brands get involved in the catch ‘em all craze? Josie Scotchmer, Marketing Manager at Mailjet looks at how the games’ predecessor Ingress has started using emails- and how this may be a valuable tool for brands as sponsored Pokestops roll out in the near future.
Personalised marketing: Untapped potential “in over 50% of consumers”
Personalised marketing could be working much harder for over half of customers, as changing consumer attitudes lead to wider acceptance of sharing personal information as part of a value exchange with brands, according to new research.